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Management of Marketing
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Secondary
Business Management
National 5 (S3/S4)
Customers
Market Segmentation
Market research
Field & Desk Research
Field & Desk Research Methods
Marketing Mix
Marketing Mix 4Ps
Marketing Mix - Product
Product - Product Life Cycle & Research and Development
Branding & Packaging
Marketing Mix - Price
Price - Pricing Strategies
Marketing Mix - Place
Place - Where to sell and Methods of Distribution
Marketing Mix - Promotion
Promotion - Promotional Strategies
Promotion - Advertsing & Ethical Marketing
Technology
Technology in the Marketing Department
